Week 4 EOC

Advertising is more the "say" in the selling world, while marketing is the "do". In order to sell a person something (after identifying the product being sold) we have to first call the buyer's attention. That is what advertising does. It is the decorated voice of the product, it shines from afar as brightly as it needs to for the on-lookers, so that they may see the product's glimmering gold-like beacon. After having gotten their attention(s), the people holding said product will wave it in front of the person, displaying how amazing said product is, and express his/her astonishment in how they managed to live without it.

Of course, the product being sold has it's value to the costumer, but by itself it cannot jump out and people and say, "Here I am, so buy me already." That's the problem isn't it? People go out and (sometimes) look for a certain product, but they cannot find it and end up settling for something else. Again, this is the advertiser's job. Make it stand out, so that it can leap out and say, "Here I am" to the customer.